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Ex-Google Accelerated Growth Team

We Scale
Businesses

Experienced growth marketers building paid media strategies that drive real revenue.

Scale Your Business
Trusted by
TosswareCommonplacePrecisionMartusAH&AAlubriFortress & more
Our value

Foundation Media is built by ex-Googlers, drawing from hundreds of successful partnerships to design and implement marketing strategies tailored to your business.

Services

The tools we use to take businesses to the next level.

Search

Core demand capture platforms, including Google, Bing, Amazon, and more, to ensure customers with intent find your business easily.

Social

Demand generation platforms like Meta, Google, TikTok, and others, designed to bring the right users to your site.

Business Model Customization

Lead Generation and Ecommerce businesses are very different. We've scaled both and know how to navigate the nuances of each business model.

Measurement Infrastructure

To drive results, businesses must be able to track and analyze results accurately. We work together with you to build a technical infrastructure that proves profitability.

Campaign Research & Testing

With constantly changing market conditions and product updates, we stay up to date with the industry and bring fresh ideas and campaign strategies to stay ahead of competition.

Communication & Transparency

Being your trusted marketing partner, we take no chances on maintaining a transparent relationship. We work with you to design our working norms and build in consistent performance visibility with no caps on our time together.

Results

The numbers behind our partnerships

$70M+
Ad Spend Managed
1,200+
Businesses Consulted
~2mo
Avg. Time to Profit
They treat us like we're a billion-dollar company.
H&K Electric
Extremely knowledgeable and well rounded team.
Precision Design and Build
I would sing your praises to anyone, because of our results.
Abigail Hillman & Associates
Selected Clients
TosswareCommonplacePrecisionMartusAH&AAlubriFortress TosswareCommonplacePrecisionMartusAH&AAlubriFortress

Our experience

Our business was founded by ex-Google Growth marketers. We've worked with thousands of businesses at scale and hundreds in deep, accelerator partnerships. No matter the business, we're motivated by customer acquisition, revenue, and profit, to take our partners to the next level.

Our Path to Profitability

A proven 8-step system we implement with every client to drive measurable, profitable growth.

01

Establish Goals

Align on business objectives and profitability targets so every decision ties back to what matters.

02

Identify Conversions

Define the highest-quality conversions to drive real business impact, not vanity metrics.

03

Determine CAC Targets

Use margin and close rates to set CPA goals that ensure every dollar spent is profitable.

04

Refine Keyword Targeting

Build infrastructure focused on highest-intent searches that attract ready-to-buy customers.

05

Launch Campaigns

Target the most profitable, incremental customer opportunities with precision from day one.

06

Verify Lead Quality

Build a data feedback loop to ensure business outcomes align with ad metrics, not just clicks.

07

Optimize & Iterate

Use learnings to further refine conversions, keywords, and campaigns for continuous improvement.

08

Scale

Expand on strategies that have proven profitable, growing spend with confidence and predictability.

Frequently Asked Questions

If your question isn't answered here, get in touch and we can dive in together.

Foundation Media team
Foundation Media's digital marketing experts come with years of experience from Google. We have coached thousands of business owners and consulted with dozens of agencies how to improve their paid digital performance. We strike a unique balance of unmatched experience and fiercely caring about your business.
We work with you to define what meaningful success looks like, then build a measurement infrastructure and framework grounded in business logic, platform behavior, and realistic and attainable outcomes. Every metric we track ties directly to what you are trying to achieve, whether revenue, profitability, engagement, or other goals.
We start by learning how your business operates: your sales operations, unit economics, upcoming business developments, etc; and pair that with platform and market research that uncovers user behavior, competition, and cost expectations. From there, we design a paid strategy that fits your current stage and aligns with industry research to drive toward your business objectives.
We shape the partnership around what works best for you. Some teams prefer to be hands off, while others like to strategize closely with us. We meet you where you are and create a working model that's sustainable, collaborative, and aligned with how your organization operates.
We begin with an initial onboarding period and move to a month to month partnership after that. We don't lock businesses into long commitments; we believe the relationship should continue because we're consistently delivering value, not because of a contract. Our goal is to earn your buy in every month and ensure we're always choosing to work together.
We don't handle creative production in house, as it's a specialized discipline distinct from our focus in paid digital strategy. We're happy to collaborate with your internal team, your creative partners, or one of our trusted partner agencies and provide guidance on what types of assets tend to perform best on each platform. We work best at making sure your ad dollars are driving toward your marketing goals.
Ready to grow?

Get a Free Paid Media Audit

We'll analyze your current campaigns and show you exactly where the opportunities are.

Scale Your Business